Bermuda (Aug 20, 2020) — WCG Consulting announced today that it has enlisted award-winning travel & hospitality agency CIIC as its affiliate PR partner to offer public relations and social media services in the US, Canada, and Latin America to its growing roster of clientele in the Caribbean, amid a challenging time for the tourism industry.
Founded by Caribbean hospitality veteran William “Billy” Griffith in 2014, WCG offers specialized services in strategic management, marketing, and sales for tourism and hotel industry clients. As many Caribbean destinations and hospitality brands set to reopen and welcome back tourists, WCG and CIIC will provide joint communications and management strategies to support their efforts.
“I am extremely pleased to form this partnership with CIIC at this most challenging period in history for world travel and tourism. The current outlook is one of extreme pessimism but, by combining resources at this time with a company of the pedigree of CIIC, we intend to play a crucial role in assisting and positioning our industry partner clients in the Caribbean on a successful trajectory in the future,” said Griffith.
By adding public relations and social media services to its offerings, WCG’s goal is to drive international tourism to the growing Caribbean sector while supporting the local community with over 50 collective years of expertise in tourism communications, management, and sales.
With Miami and NY offices and a bilingual staff, CIIC is well-positioned to cater to the Caribbean with direct links to the market and prominent client experience, including the Barbados Tourism & Marketing Inc., the Quintana Roo Tourism Board, Palladium Hotel Group, Marriott International, Caribe Hilton, and Playa Hotels and Resorts, among others. The agency is also a member of LatamPR, a group of independent agencies in Latin America with representation in the Dominican Republic and Puerto Rico, and the Caribbean Hotel & Tourism Association.
About WCG Consulting:
WCG Consulting Ltd, incorporated in 2014, is a tourism marketing and development consulting company led by noted hotelier and seasoned tourism marketer William Griffith. Griffith’s leadership brings a wealth of experience in both private and public sector management at the highest level as demonstrated by his numerous awards including Bermuda Hotelier of the Year; Lifetime Achievement Award for contribution to the tourism industry by the Barbados Association of Bermuda; and Caribbean Tourism Director of the Year by Carib Journal in 2018.
The professional and creative team of culturally diverse tourism experts from across the globe brings years of industry knowledge to WCG to deliver the best in strategic planning, management, marketing and sales. Please visit www.wcgconsultingltd.com or call (246 836 5836) or (441 334 7070)
About Carolyn Izzo Integrated Communications (CIIC)
CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. With offices in New York and Miami, CIIC has established affiliate offices in Los Angeles, San Diego, Canada and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit www.ciicnews.com or call (845)-358-3920 x11.