About Us

WILLIAM GRIFFITH

William “Billy” Griffith is a distinguished tourism executive with over four decades of leadership in the global
hospitality industry. Recognized as a transformative leader, he was named Hotelier of the Year and
earned a Lifetime Achievement Award for his contributions to tourism development and management.
Griffith also received the Caribbean Journal Director of Tourism of the Year accolade, underscoring
his pivotal role in elevating Caribbean tourism on the international stage.

An Honors graduate in Hotel Management from the University of the West Indies, his career began at Sandy Lane Hotel, Barbados, progressing to key leadership roles at that hotel. Griffith became General Manager and later Executive Director at Bermuda’s Harmony Club and Belmont Hotel, earning “Hotelier of the Year” in 1997.

As President of the Bermuda Resort Hotels Group between 1998 and 2008, Griffith managed four hotel properties on the island and later served as President of the Bermuda Hotel Association, Chairman of the Bermuda Hotel Association, and served on several boards, including the Board of Governors of Bermuda College and the Bermuda Board of Tourism.

From 2008 to 2014, he was appointed as Bermuda’s Director of Tourism, followed by his role as CEO of Barbados Tourism Marketing Inc. (2014–2019), where he led the country to record-breaking tourism performance. Griffith’s contributions earned him a “Lifetime Achievement Award” (2016) from the Barbados Association in Bermuda and “Tourism Director of the Year” (2018) by Carib Journal. He currently serves on the Executive Committee of the Caribbean Tourism Organization and was elected to Chair its Allied Non-Government members in 2024. Griffith was also appointed on the Board of Directors of the Bermuda Tourism Authority in 2025.

Griffith’s expertise spans strategic planning, destination marketing, and team leadership, with a proven track record of delivering exceptional results. After a stellar career in public and private tourism sectors, he founded WCG Consulting, a dynamic advisory firm specializing in tourism strategy, which has achieved significant success in just five years. Griffith’s visionary approach and commitment to excellence have left an indelible mark on the tourism industry, making him a sought-after leader and mentor worldwide.

January 2025 – Courtesy call with Hon Mia Mottley, Prime Minister of Barbados
to announce the launch of Tabit Insurance. l-r Hon. William Duguid, Minister of Planning and
Development; Tara Frater, FT Legal; Stephen Stonberg, Co-Founder Tabit Insurance; Hon. Ryan
Straughn, Minister of Finance.

January 2025 – The Tabit team outside Prime Minister’s residence at Ilaro
Court.

January 2025 – Fintech Islands ( FiX25 ) with Rohan Marley; Stephen Stonberg; Cofounders of Fintech Islands Allison Hunte and Curt Persaud.

December 2024 – Caribbean Tourism Organization ( CTO ) Allied Board of
Directors 2024 to 2026. L-r Danny Cohanpour; Claudine Pohl; Beverly Nicholson; Casey Davey

December 2024 – CTO End of Year meeting in Royal Caribbean’s Icon of the Seas.

November 2024 – With Tabit Co-founders Stephen Stonberg and Bill Shihara at
Sandy Lane Hotel

Rohan Marley, President of Marley Coffee (son of late legendary Bob) – Fintech
Islands, Barbados, January 2024

With Jehan Lashley Partner, Fitzwilliam, Stone and Alcazar; Victor Boyce,
Managing Director Ansa Merchant Bank Barbados; Shimon Mcintosh Managing Dir. And Area VP, Royal Bank
Canada – Fintech Islands Conference, Barbados January 2024

Martin Kwame Awagah, President of the Fintech Association of Ghana – Fintech
Islands, Barbados January 2024

With Stephen McGillivray, Chief Partner Marketing Officer of Internova Travel
Group; Danielle Whitmore is Destination Marketing Director of Internova; Hon. Kenneth Bryan,
Minister for Tourism and Transport, Cayman Islands Government and Chair of CTO Council of Ministers;
– Caribbean Week New York 2023

With former Premiers of the Turks and Caicos Islands, Hon. Galmo ‘Gilley’
Williams and Hon Rufus Ewing – CTO State of the Industry Conference, Turks and Caicos Islands 2023.

With Hon. Kenneth Bryan, Minister for Tourism and Transport, Cayman Islands
Government and Chair of CTO Council of Ministers – SOTIC 2023, Turks and Caicos Islands

Acting CEO, BTMI Craig Hinds; Chair BTMI Shelly Williams; Hon. Wilfred
Abrahams, Minister of Home Affairs, Information and Public Affairs – Barbados Food and Rum Festival,
October 2023

Greeting Barbados’ most famous Ambassador Plenipotentiary, Robyn “Rihanna”
Fenty

Presenting Regis Philbin with Bermuda shorts

With multiple Emmy award winning travel journalist and media expert, Peter
Greenberg

With Prime Minister Mia Mottley and Fintech Islands team – Oct 2022

Chairman Shelly Williams, Barbados Tourism Marketing Inc and Consultant Niall
Treacy at PGA Bermuda Open, Oct 2022

Fintech Islands 2022: l-r Curt Persaud, CoFounder; Tarique Al-Ansari, CEO Paystone; Allison Hunte, CoFounder

Caribbean Tourism Organization ( CTO ) Board of Directors 2022 – 2024

At launch of BookBarbados.com Romario Renée, Lead Software Engineer for Luova Labs; Peter Harris, Executive Chairman, BookBarbados.com; Senator the Hon. Lisa Cummins, Minister of Tourism and International
Transport; Josea Browne, Managing Director, BookBarbados.com; and Jens Thraenhart, CEO, BTMI. 2021

With famed entrepreneur Richard Branson, Minister of Tourism Kerrie Symmonds
and CEO of Barbados Hotel & Tourism at opening of Virgin Holidays Departure Beach Barbados –
2019

Prime Minister of Barbados, Mia Amor Mottley at Crop Over – August 2018

With Premier David Burt JP MP, Bermuda’s leader at Bermuda Carnival event in
2018

With World Formula1 seven time champion Lewis Hamilton at Bushy Park, 2018

Celebrating with Barbados National Hero and most outstanding
cricketer, Sir Garfield Sobers on his 80th birthday – 2017

Pedro Heilbron, CEO Copa Airlines, on signing of new service to Barbados – 2017

At World Travel Market 2017. Signing major agreement with Condor Airlines

With Tarique Al-Ansari, CEO of Paystone Inc.